Smartphone penetration stood at just 31 percent a little under two years ago, in December While the gains are impressive, that also means there is shrinking room for future growth as the non-smartphone population becomes increasingly older, less wealthy, and as a result—unable or unwilling to shell out the extra money for a smartphone. Like the United States, which has also reached the 50 percent tipping point , Europe will likely see growth rates across the entire mobile ecosystem slow as the smartphone market matures. This points to a major shift happening in the smartphone market: ownership is going global and developing countries will drive future growth. For example, comScore says that there are about million active smartphone users in the top five European markets. China is on pace to sell more smartphones than that this year alone.
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Why Smartphone Adoption May Not Be as Big as You Think
UK and Europe Falling Behind on Superfast Broadband Penetration − ISPreview UK News
Internet World Stats News. Number - March 30, - For subscribers only. Dear Reader , The stats are coming in a bit late this year. Sorry about that. In the following weeks we will be updating the Internet regional stats, and also the world Facebook stats. The year-end stats are of particular interest because they represent ten years of Internet growth in the world. We set the year as a landmark for Internet usage.
Global smartphone penetration rate by region 2010-2019
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It is a complex sample with multiple possible sources of error read the post for the caveats. However, this is a breakthrough. I maintain visualizations of ITU data which shows overall mobile consumption and broadband consumption and penetration.