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  • 10.09.2019
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Hotel market penetration index

The article does not include metrics such as Profits and Sales that are critical to companies in all industries; rather the focus is on metrics more specific to the Hotel Industry. What is this metric? Total available rooms represents the number of rooms available multiplied by the number of days in the reported period. It is used as a measure of capacity in the system of hotels. Why is this metric important? This metric is essential for proper inventory calculations, which lead to proper number bookings.
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market penetration index

Hotel market penetration index
Hotel market penetration index
Hotel market penetration index
Hotel market penetration index
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Hotel Industry's 14 Most Critical Metrics - Guiding Metrics

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Market penetration

Upfront, I am not a big fan of benchmark reports, as they can be misleading, misread and misused. Also the data shared, which is based on overall hotel performance, is too little information for a revenue manager to make profound decisions or to really know details from the other hotels in the competition set. But as the revenue manager is usually the person preparing, reading, sharing and reporting the numbers, you need to know how to read it and what to do or how to share the information within your team or corporation. A benchmark report consists compiled data from an amount of hotels, usually selected by each hotel separately.
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If you are having issues accessing your applications, please go to central. A publicly recognized brand or chain with consistent brand standards across a group of properties. Generally, STR creates or designates an affiliation after the company portfolio has a minimum of eight properties. Property with rooms sold as a complete package only, bundling overnight accommodations and value-added amenities and services i.

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